Attractive Logos

Published: 13th August 2006
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Have you seen the logos of MacDonald, Dominno, PizzaHut, Coco Cola; what makes it more appealing it's not the color, not the design but the font the way it is written which is really impressive. For a good logo creation it's really important is the way you design you font.


Have seen many graphic designers in the organization. They give major concentration to background color, animation uses heavy amount of flash, animation in making logos. Yes they look attractive, appealing but if font is not properly shown in it then they won't be able to make an impact on people's mind. They would like animation but they would remember is just as a good animation and won't even remember a company name. The point which I want to say is more than flash, animation and anything else it's the way fonts is written which really is impressionable and makes an impact of company on People. Just consider the example of Coco Cola it was launched in 1915, when not even computer existed but with simple drawing of Font it create an impact on people's mind .Similar is case with MacDonald with just M it created an impact on people mind. For a good logo designer it's really important is to concentrate more on Font less on background .Since as a Logo Designer ,our main aim is to make the brand of a company popular but not apply our creativity.


You can choose various fonts from graphic designer tools like Photoshop, Macromedia etc. There are some sites from which you can download various fonts and can edit them with Photoshop.


In the end I would like to suggest all graphic designer it's great to use heavy animation in logos but we should never neglect the important thing "The Font" .You can still create a great attractive logo while using Simple Tool Photoshop apply some creativity to font and your logo is ready .No need to worry if you don't know flash.



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